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Posted by: thepinetree on 08/06/2015 08:33 AM Updated by: thepinetree on 08/06/2015 08:33 AM
Expires: 01/01/2020 12:00 AM
:



Coalition Announces New ‘Do Not Track’ Standard for Web Browsing

San Francisco, CA...The Electronic Frontier Foundation (EFF), privacy company Disconnect and a coalition of Internet companies have announced a stronger “Do Not Track” (DNT) setting for Web browsing—a new policy standard that, coupled with privacy software, will better protect users from sites that try to secretly follow and record their Internet activity, and incentivize advertisers and data collection companies to respect a user’s choice not to be tracked online.

logo_full


The EFF and Disconnect’s partners in this launch are the innovative publishing site Medium, major analytics service Mixpanel, popular ad- and tracker-blocking extension AdBlock, and private search engine DuckDuckGo.
“We are greatly pleased that so many important Web services are committed to this powerful new implementation of Do Not Track, giving their users a clear opt-out from stealthy online tracking and the exploitation of their reading history,” said EFF Chief Computer Scientist Peter Eckersley. “These companies understand that clear and fair practices around analytics and advertising are essential not only for privacy but for the future of online commerce.”

DNT is a preference you can set on Firefox, Chrome, or other Web browsers as well as in the iOS and FirefoxOS mobile operating systems to signal to websites that you want to opt-out of tracking of your online activities. Tracking by advertisers and other third parties is commonplace on the Web today, and typically occurs without the knowledge, permission, or consent of Internet users. You can see evidence of this when ads appear around the Web that are eerily based upon your past browsing habits; meanwhile, the underlying records and profiles of your online activity are distributed between a vast network of advertising exchanges, data brokers, and tracking companies.
The new DNT standard is not an ad- or tracker-blocker, but it works in tandem with these technologies.

“The failure of the ad industry and privacy groups to reach a compromise on DNT has led to a viral surge in ad blocking, massive losses for Internet companies dependent on ad revenue, and increasingly malicious methods of tracking users and surfacing advertisements online,” said Disconnect CEO Casey Oppenheim. “Our hope is that this new DNT approach will protect a consumer’s right to privacy and incentivize advertisers to respect user choice, paving a path that allows privacy and advertising to coexist.”

For the full Do Not Track policy:
https://www.eff.org/dnt-policy


Comments - Make a comment
The comments are owned by the poster. We are not responsible for its content. We value free speech but remember this is a public forum and we hope that people would use common sense and decency. If you see an offensive comment please email us at news@thepinetree.net
NoScript
Posted on: 2015-08-06 11:41:28   By: Anonymous
 
There is another helper for your Browser called NoScript that will stop rogue Tracking Scripts embedded in Web Sites from Tracking you.

[Reply ]

    Re: NoScript
    Posted on: 2015-08-06 12:09:23   By: Anonymous
     
    good luck with trying to not be tracked online! If you don't want to be tracked give up the Internet!

    [Reply ]

      Re: NoScript
      Posted on: 2015-08-06 12:42:16   By: Anonymous
       
      You might be shocked to find out how many trackers are allowed on local news source websites. John, how much do they pay?

      [Reply ]

        Re: NoScript
        Posted on: 2015-08-06 13:57:01   By: Anonymous
         
        Go through your own home server. Traveling through Proxyville can be fun.

        [Reply ]

          Choices
          Posted on: 2015-08-06 14:53:36   By: Anonymous
           
          Being a Linux user for 8 years, I know at least Redmond isn't collecting my computer use.There are many other things one can do, like using duckduckgo, a good search engine that doesn't track your searches.

          [Reply ]


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