Posted by: Kim_Hamilton on 01/16/2011 03:25 PM
Updated by: Kim_Hamilton on 01/16/2011 03:31 PM
Expires: 01/01/2016 12:00 AM
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Angels Camp Branding Program to Hold Public Workshop for Long-Range Planning on Thursday January 20th
Angels Camp, CA....The Angels Camp Branding program will hold a Publoc Workshop for long-range planning on from Thursday, January 20, 2011, 9am – 3pm at the Angels Camp Fire House. The AGENDA will include....
8:45 – Arrival, coffee
9:00 -- Opening comments and introductions – Mayor Jack Boeding
9:10 -- Introduction of the workshop facilitator, Mary Ann McAlea, President of Gold Country Visitors Association
9:15 -- Progress on becoming ‘The Base Camp for Sierra Mountain Sports’
Update on the branding program – Anne Forrest, Chair, Branding Leadership Team
Why this is important for our economy – Buck Reed, Greenhorn Creek Resort, & Lisa Mayo, Calaveras Visitors Bureau....
10:15 – Today – What’s in the Works?......
The façade improvement program – Gary Croletto, Chair, Planning Commission
Wayfinding project – Terry Cox, Cox Consulting
Retail recruitment program – Summary & next steps – Terry Cox & Anne Forrest
Historic-Commercial district rezoning – David Hanham, Planning Director
Angels Creek master plan – David Hanham
Other projects – David Hanham and others
11:45 -- Working lunch (sandwiches and drinks provided)
12:15 – Where does the Branding Program go from here?
Which of the 17 plan recommendations must move forward and how?
#7 - Main Street plan
#8 - Downtown historic retail district plan
#9 - Historic commercial district ordinances and rezoning
#10 - Recruit businesses into historic retail district – putting the retail recruitment plan into action
#11 - Technical assistance for retail
#12 - Wayfinding system design and implementation
#13 - Marketing Angels Camp – recruit mountain-sports related events & conferences and needed marketing materials
#15 - Public relations and advertising
New structure and governance for the Brand Leadership Team to facilitate the Plan
How other cities have organized their destination development programs
Ideas from Angels Camp business leaders
Next Steps – How do we all work together?
2:45 – Summation
3:00 -- Adjournment
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