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Posted by: thepinetree on 12/18/2013 09:48 AM Updated by: thepinetree on 12/18/2013 10:07 AM
Expires: 01/01/2018 12:00 AM

Angels Camp Launches It's First-Ever Marketing Brochure

Angels Camp, CA...Distribution began today of a new travel brochure and map that describes the 49 best things to do and see within a 2 ½ hour radius of Angels Camp. The brochure’s title plays on State Route 49, also known as the ‘Golden Chain Highway’, that runs north–south through California’s famed Gold Country in the foothills of the Sierra Nevada range. Angels Camp is centrally located along the 295-mile route and draws visitors from all over the world. With Lake Tahoe and Yosemite National Park just 2 ½ hours away, Angels Camp is becoming the ‘base camp’ for Sierra mountain activities...

The brochure was developed by Destination Angels Camp (DAC), the public-private partnership that handles economic development for the City of Angels Camp.

Anne Forrest, Destination Angels Camp’s president, presented the first brochures to the City Council at its meeting last night, December 17th. “We are delighted that Angels Camp now has its own marketing brochure,” she said. “Tourism is the number one industry in the area and is growing annually. Angels Camp with its abundance of lodging, dining and shopping deserves to have a brochure that highlights all that the city and surrounding areas have to offer. We think that residents will also find it interesting.”

“49 Things to Do” contains a map of the area along with a list of the 49 most popular activities in the area – from B - beer drinking through to Z - zip lining. Each of the 49 activities contains a sub list of local locations, service providers and shops along with full contact details.

The brochure also gives a quick overview of the history, lifestyle and natural surroundings of Angels Camp, as well as a sample 2-day itinerary. All the photos in the brochure are of actual locations and activities in the area. No ‘stock’ shots were used. Local photographers who contributed their work to the brochure include Rick Harray, Dick James, Tim Saunders, Jason Smith, Josh Steck, Tasha Unninayar, Patrick Works and Lisa Boulton, plus Ian Andreae of Renegade Magazine.

Lisa Boulton, executive director of the Calaveras County Visitors Bureau, says: “I am excited that the Destination Angels Camp map brochure is now ready. It’s been a long time coming… but that has only served to ensure that it’s of the highest quality, not only from a marketing standpoint, but also from a visitor usefulness and engagement perspective.

“I am confident the brochure will help to drive more tourism business to Angels Camp and the surrounding area and congratulate Destination Angels Camp on a job well done.”

Brochures will be available at the Visitors Center, on tourism racks throughout Calaveras County, and at Angels Camp post offices and City offices. The brochure will soon be available on, and .

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No Subject
Posted on: 2013-12-18 09:52:20   By: Anonymous
oh! another paper brochure. how 20th century of them.

Where's the app? Duh.

[Reply ]

    Posted on: 2013-12-18 10:05:12   By: Anonymous
    Item #50, call a lawyer. Angels PD is no fun at all.

    [Reply ]

      Posted on: 2013-12-18 13:57:31   By: Anonymous
      Depends on why you're there, doesn't it? Next visit, ask officer Jim to show you some of his magic tricks. Dude got skilz.

      [Reply ]

No Subject
Posted on: 2013-12-18 10:31:37   By: Anonymous
I hope they can manage to keep the frogs out of it. How tiresome.

[Reply ]

No Subject
Posted on: 2013-12-18 10:33:37   By: Anonymous
Congratulations on this positive move forward for Angels Camp business community. What benefits our businesses, benefits our residents. We are so lucky to live where others want to vacation. I hope they continue to promote and build on this concept.
Nice job to all those that were key in orchestrating this development.

[Reply ]

    Posted on: 2013-12-18 10:58:33   By: Anonymous
    Ditto! Don't let the nay-sayers bring you down. There are always a few sour apples in the bushel. Great job!

    [Reply ]

      Posted on: 2013-12-18 21:40:31   By: Anonymous
      but you're not the target, so your opinion is nice, but not important

      [Reply ]

    Posted on: 2013-12-18 14:29:26   By: Anonymous
    Ditto from me also. I think this is great thing. Keep the momentum going. Angels Camp can be a very nice destination and a gateway to many nice places.

    [Reply ]

      Posted on: 2013-12-18 15:43:10   By: Anonymous
      Not wanting to be a nay-sayer here; it's just that the logic doesn't quite track for me. It's either a destination, or it's a stop along the way to someplace else. For it to be both seems to me to require some explaining.

      [Reply ]

No Subject
Posted on: 2013-12-18 10:36:44   By: Anonymous
Looks like Destination Everywhere But Angels Camp to me.

Proposed new town motto: "Close to a lot of cool places"

[Reply ]

    Re: Basecamp?
    Posted on: 2013-12-18 12:50:24   By: Anonymous
    I am mystified as to why the concept of Angels Camp as a "basecamp" was chosen. With very limited lodging and dining options, and none of the requisite services... such as outdoor clothing and sporting goods stores, ski and snowboard rentals, kayak rentals, fishing and hunting suppliers, the descriptor of basecamp hardly seems to apply. Angels Camp would not be my choice of a place to start.

    [Reply ]

      Re: Basecamp?
      Posted on: 2013-12-18 21:41:09   By: Anonymous
      and a cigarette store! Can you say tacky?

      [Reply ]

      Re: Basecamp?
      Posted on: 2013-12-19 01:43:01   By: Anonymous
      the branding mystifies me as well. I think for outdoor sports, its a "pass thru" only, on the way to else where. Its a great place to grab fast food or coffee, but that's about it, unless you're a local utilizing the few other businesses, such as the theater, pharmacy, medical clinics, etc.
      I think its a "branding fail". They should have went with advertising it as a great place to stroll, check out unique shops, eat some good grub, and catch a movie while you are up here visiting. Forget the "outdoor sports" angle. Capitalize on the quaint cuteness of the downtown main street area, the modern needs on the other side of town, the ease of getting some dinner (although the reataurants need later hours!!) and the opportunity to explore the history and nature if you so choose.

      [Reply ]

        Re: Basecamp?
        Posted on: 2013-12-19 06:35:47   By: Anonymous
        Yes, that's the way I see it as well. A "branding fail". To promote Angels Camp as a "gateway" to other places is to implicitly underscore the fact (perception, whatever) that the town itself does not have much to offer as a destination. Granted, that's not such an easy thing to change, but I cannot help but see in this "basecamp" idea an undercurrent of desperation -- as if we've given up on serious efforts to elevate the town to the actual destination status enjoyed by, say, Murphys.

        [Reply ]

          Re: Basecamp?
          Posted on: 2013-12-19 16:29:51   By: Anonymous
          I agree with rebranding, after walking downtown, maybe " Calaveras County Ghost Town "

          [Reply ]

Posted on: 2013-12-23 19:51:06   By: Anonymous
Is Columbia really that far north? I know this is not to scale but it's very deceiving. There's also no road for Moaning Caverns. And water goes under a road on a map, not above it. Looks like the roads dead end.

Great start but needs better accuracy to work well.

[Reply ]

    Re: Columbia?
    Posted on: 2013-12-23 19:52:23   By: Anonymous
    I meant "north east".

    [Reply ]

Twain Harte
Posted on: 2013-12-23 19:54:03   By: Anonymous
They must have moved Twain Harte.

[Reply ]

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